Privacy
Your details don't need to travel with your belongings.
Li products can be found and scanned without displaying your phone number, email address or home address to whoever picks them up.
Li · Lost item
Protect the things you'd hate to lose.
Li gives someone who finds your belongings a simple way to help get them back to you — without putting your phone number, email address or home address on the things you carry.
Private
Your personal contact details stay off your belongings.
Simple
A finder scans Li and follows a clear recovery journey.
For real life
Keys, bags, wallets, equipment and the things that travel with you.
Lost item
If found
Scan Li
Then
Help it find its way home.
The finder doesn't need your personal contact details. Li creates the connection and guides both sides through the return.
Why Li exists
Losing something shouldn't mean losing it forever.
Most lost belongings still rely on a stranger being willing and able to work out who they belong to. Li gives that person somewhere simple to go, while keeping the owner's personal details private.
Recovery
Give a finder a clear next step.
Scanning Li opens a purpose-built recovery journey so the finder can make contact and help arrange a return through Li.
Control
Built for people and organisations.
Protect personal belongings or organisation-owned assets through the same privacy-first Li recovery system.
More than a QR code
The scan is only the beginning.
Li is the system behind the item. Each Li recovery product has its own unique identity and connects into a recovery journey built around privacy, communication and getting belongings returned.
We control Li products through our own production, assignment and fulfilment process, so the connection between a physical Li and the system behind it starts with us and stays managed by Li.
Get started with Recovery
The Li Starter Pack
Everything you need to get started with Li Recovery: one wallet card, three key tags and your first year of Recovery included.
£25
Postage added at checkout.
Li in the real world
One recovery system. Three ways to protect what matters.
Choose the Li product that fits what you want to protect. Each one connects into the same privacy-first Li recovery system.
KT · Key Tag
For the things that go everywhere.
For keys, bags, luggage and everyday belongings. Attach it to anything you'd want someone to help get home if it went missing — even pets!
WC · Wallet Card
Recovery with something extra.
Help a lost wallet find its way home, with the option to make selected emergency or medical information available when you choose.
Only the information you choose to make available is shown through Li.
AT · Asset Tag
For organisation assets.
Protect organisation-owned keys, equipment and other assets without exposing the organisation, location or sensitive asset information to whoever finds them.
Made for real life
From everyday belongings to the assets a business relies on.
Li is designed around one simple idea: if something matters enough that you'd want it back, give the person who finds it a better way to help.
Keys & everyday carry
Give finders a way to help return the small things that are easy to lose and difficult to identify.
Bags, luggage & equipment
Add Li to the belongings that travel with you, whether that is a suitcase, work bag or piece of equipment.
Organisations
Protect organisation-owned keys and assets without exposing sensitive business or location details on the item itself.
Asset-led businesses
Use Li on equipment and operational assets where a straightforward route back to the owner matters.
Start with Li
Put Li on the things you don't want to lose.
Sign up for a Li account and start building a safer route home for the belongings and assets that matter to you.
Creating a Li account doesn't include Recovery membership or physical Li products. These are available separately.